Rihanna launching her own fashion brand named Fenty

Next venture: Rihanna, 31, is joining forces with luxury group LVMH to launch ‘Fenty’, her own brand of clothes, shoes and accessories, which is set to drop any day now.

‘She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources.

I am proud that LVMH is leading this venture and wish it will be a great success.’

Rihanna added: ‘Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.