Is Blogging Consistency Important?

A lot of bloggers say that blogging consistency is key. What amount of content is just right? Should a new blog post daily? Would a successful blog only post every other day? How many times do you post and frequency?

When I first started out blogging I made a point to post everyday including weekends. Since then I have started a new blogging consistency of posting an article every three days.

“There has been unusual silence! An extended vacation?” reader Music Dictionary

The main difference I have noticed with this sites new blogging consistency is more reader comments per article. Has there been a change in traffic – no still consistent and rising daily.

What I’ve come to realize is blogging consistency is important but you do not have to pump out one to three articles daily in order to achieve higher comments, PR ratings, RSS subscriptions and site traffic.

The key to changing your site’s higher blogging consistency is substituting higher quality posts in place. What about reader expectation? If you’ve changed the frequency such as what I’ve done just be informative and let your readers know.

You want readers to visit your site daily and if you do not kill yourself posting daily you will lose regular daily traffic. The blogger fear that I have read on more than one site. A point that is true to a certain level but something that I do not buy into anymore.

My personal opinion now is that just one quality article will supersede 20 or even 1000 crap articles that you are posting five times a day and everyday of the week. Why is that? Simple with just one quality article you could possibly draw in the attention of 1000s of bloggers that will what – Link to the article.

Is blogging consistency important? Lose the high consistency and trade it in for high quality and rep the benefits of higher comments, RSS subscriptions, PR ratings and site traffic.

October 7, 2007 | posted in Talk, Technology, The Net

comments

Maybe You Missed These Posts:

25 Responses to “Is Blogging Consistency Important?”

prank videos on October 7th, 2007

Yes, you said it right. Always put quality in front of quantity. And when one is able to write more quality posts per week, he is welcomed to do so.
STR on October 8th, 2007

Hi, Jason!

I’m the former of your top commentator named Satria Anandita (if you still remember me).

I agree to your opinion this time, absolutely. Yeah, by losing my consistency I’ve lost my old network and now I have to build it again from zero.

Wish me a good luck this time!
Music Dictionary on October 8th, 2007

Frankly, I am touched that you have taken so much trouble to reply to my query. i quite understand and also appreciate your point of view. Yes, I shall indeed be happier with quality content, less frequent than quantitiy with crappy content. Thank you for responding so nicely.
Rick on October 9th, 2007

Interesting theories. I think you’re right that quality should be more important, to the authors of blogs, over quantity. It makes sense that one good article could attract far more readers/viewers than several poorly written, or of little interest articles. I’ve read several of your blogs and they are very interesting and informative, just like this one. I look forward to your future posts!
April on October 9th, 2007

I prefer just a few posts a week. If find it difficult to get through the likes of johnchow and problogger. I find myself skimming through it rather than properly digesting all the info.
prank videos on October 9th, 2007

^^Maybe their blogs are not that interesting to you and you need a different subject to read about. But if your readers are interested in the niche, then they will surely appreciate more posts per week.
Financial Zone on October 10th, 2007

Consistency is def. important, but I’m starting to think its over rated.

Every time I stop posting for a week on my personal blog my RSS Subscriptions double.

When I start posting regularly, they stay the same.

For some reason they only go up when I’ve stopped posting for a few days.
Its almost like the person see’s that I haven’t been posting, and wants to know when I resume.

- Andrew
Gerek Network on October 10th, 2007

i for one believe in consistency.

it’s like you’re going on a date and the girl never shows up. now thats a wet blanket.

albeit my horrible analogy, i think you get my point. consistency is the key to progressive increasing traffic, more pages being indexed as more consistent pages being created and such

this point has been trashed out before and there has been several experiment being run on a blog that has and none consistency. it proves consistent blogging wins outright in long-term traffic and web potential

thanks for bringing this topic out ja kel
LoanShark on October 10th, 2007

If nothing else, you need to _have_ a life before you can write about it, so by all means, less posts, and more quality!
digitalnomad on October 10th, 2007

This is sound thinking, and I guess you probably have tested it, since you are posting less frequently.

In fact, I kind of wondered why you were posting so little. I do think that when you start blogging it is good to write often and frequently. Quality does count.
digitalnomad on October 10th, 2007

PS - Off topic, but I see you have redesigned your header again. Are you doing a test on that too?
technology on October 11th, 2007

It doesn’t surprise me that traffic levels don’t drop with fewer posts as I believe people are always looking for quality.

One stat that would be interesting to monitor is would the number of page views per visit as the number of posts per week diminish but the quality increases.
Mike C on October 14th, 2007

Do you think this depends on what niche you are in? With some type of sites if you don’t post a lot each day you are going to never get looked at. Other sites can get away with smaller amounts of posts.
HiFi Guy on October 14th, 2007

I think it’s depending on the topic of the blog, a blog like your need quality over quantity, but a gadget blog for example will quantity over quality
Fab on October 14th, 2007

A great read as I search the web for methods to organize better the newly blog side of my life. Thanks.
Jason Neuman on October 17th, 2007

I agree with your comment 100% if sites are over doing it on the paid reviews and such then their daily posts are to high/clutter!

April:
“I prefer just a few posts a week. If find it difficult to get through the likes of johnchow and problogger. I find myself skimming through it rather than properly digesting all the info.”
Life is Colourful on October 28th, 2007

Hey Jason, Missed to visit your blog since last few days and looks like I missed few very good posts. I will use this Sunday to go through each one of them.

I have written a post about blogging consistency and had suggested, that new bloggers shall be consistent on the posts, inclusive of big shot quality posts [where I mean the posts which has potential to become very popular]. The blogs which are already established, might think to just focus on quality posts, than number of posts per week. IMO.
digitalnomad on November 4th, 2007

Just wanted to mention that I have been spending more time writing articles. I am still testing, but I am thinking it drives more traffic than trying to post everyday.

Stop “Feeding the Blog”. It is a hungry beast, and it has a hollow leg.

Jason has the right idea. Too much is too hard to read.
Althaf on November 5th, 2007

You can always maintain consistency by blogging once a day or once every 3 days. The bottomline, whatever you do, do it regularly. So you have both. Quality and consistency.
m07 on December 4th, 2007

i think consistent blogging is important.this my personal experience
m07 on December 4th, 2007

i think consistent blogging is important.this my personal experience.bcoz if you leave your blog for some time your traffic really goes down.hence consistency is important.
Unkle on December 6th, 2007

The real desert scraping. Thanks for being so honest. That’s just what I needed. As I mentioned in the previous post, I’m really impressed by the idea and your willingness to shed some more light on it was right on time for me. I will surely have some questions but after I start working. I can’t wait for it. Hopefully, it will be successful even for non - programmist like me.
Why You Should Post on the Weekends - The Computer Zone on December 13th, 2007

[…] is King Some people say that posting consistently is important and I would have to agree with this, especially for a newer blog. Posting consistently can increase […]
rixzgha on May 11th, 2008

I’m just a new blogger and I believe consistency is important not just for the things you do for earning but for the things you do where you can learn every time you do it. Like blogging for me as every day passes by and as I read different blog. I learn from different opinions i have read and that helps me to improve my blogging
Mtpa on May 13th, 2008

Yes i do agree, better to write quality posts than quantity where you can get lots of links back to the posts. Quality is the most important thing that capture the eyes of reader.