Improve Site Ranking for Search Results

Generally, to ensure you are ranking well you must have unique and targeted content for your audience. Here are a few tips that you can start focusing on to help improve your search engine ranking:

1. Start with careful consideration when selecting key terms that users will search on to find related content like yours. Then use those terms to guide the post and construction of your page. 

2. It is more likely that users will click a link from a search that matches what they are looking for. Choose the terms that best match the perception of the article you are posting. 

3. The meta-tag is a somewhat useful tool that when used accurately can prove to be useful for improving your search engine ranking for search results. Use the “description” meta-tag to give a compelling description that will draw users in for the search engine click.  When selecting this description make sure that the title and description attract interest but also fits the content of your site.   

4. Now the “keyword” meta-tag is used to list out key words that basically describe what your site has to offer. When choosing these keywords form a distinct list that relate to the specifics of your site, instead of using broad keywords.  

Example:

<head>
<title>Ja Kel Daily: Entertainment News and SitePro Tips</title>

<meta name=”description” content=”Daily Updates Celebrity Gossip, SitePro Tips, Hollywood Rumors, Blogging, Fashion, Celebrities, Entertainment News, Celebrity News, SEO Tips” />

<meta name=”keywords” content=”celebrity news, make money blogging, celebrities, entertainment, seo, blogging tips’ name=’keywords” />
</head>

The drawback to meta-tag keywords is that not all search engines recognize them! A brief history; meta-tags first came about sometime back in 1995 up until 1997 when the majority of search engines stop supporting the use of them.

Why did support die off? Abuse, webmasters learned that by stuffing loads of keywords into the meta-tag keyword allowed them to rank up in search engines.  However you should still continue to use them because, Yahoo and Ask still continue to support meta-tag keywords. (in more detail) 

    

5. Create a sitemap, with a link from your main page. Remember to keep maintain relevant text and links so that search engine crawlers can effectively follow your entire site for indexing.

6. When placing images remember to use the ALT text function. What is this? The alt attribute is defined in a set of tags (namely, img, area and optionally for input and applet) to allow you to provide a text equivalent for the object. This will help accommodate text browsers and improve the searchable text content of your site. HTML code: alt=”text here”.

7. Correspond link exchanges with webmasters and other content providers to build rich linkages between related sites.

“Link farms” create links between unrelated pages for no reason except to increase page link counts. Using link farms violates search engine guidelines and does not improve your page ranking. So, if you are a violator I recommend you stop.

October 15, 2007 | posted in Talk, Technology, The Net 

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21 Responses to “Improve Site Ranking for Search Results”

  1. Mp3 on October 15th, 2007

    Thanks, i´m very interested in SEO.
    SEO is like a game today is something good tomorow bad :(
    so thanks for your article

  2. Mahesh Mohan on October 15th, 2007

    Good Guide to start with… it tells the basic things…

  3. TigerTom on October 15th, 2007

    Just avoid over-optimisation. That gets you the Google -950 penalty.

  4. Music Dictionary on October 16th, 2007

    Thank you. Very informative and useful.

  5. Mike C on October 17th, 2007

    Thanks for the tips on ranking well. I will impliment these immediately.

  6. Jason Neuman on October 17th, 2007

    No problem glad I could be somewhat helpful - SEO seems to be somewhat tricky and I’m still in a learning process of my own.

  7. HiFi Guy on October 17th, 2007

    The meta tags are useless these days, most major search engines don’t index them, but you can keep them for other search engine, directory… Just don’t focus especially on them ;)

    Also use an useful name for your pictures such for example: bmw_m3.jpg instead of car_1.jpg

    And thanks for the article Jason.

  8. John Kain on October 18th, 2007

    I read somewhere that the description and keywords are supposed to be different for each page.

  9. chuck norris dude on October 19th, 2007

    Yes, they should be different for each page because that way you are aiming for a specific keyword as best as you can and you have a better chance of getting traffic. It’s a basic principle.

    Good post, reminds us of the new time that is coming. Natural/organic linking is really going to be everything that’s left after a year or two. Google nails black hat SEO tactics one by one.

  10. API on October 20th, 2007

    Jason,

    I thought meta-tags were mostly useful for telling crawlers how well your website relates to another website your linking to or from? As for yahoo and ask still supporting meta-tags, I dont really focus on those engines. The little amount of traffic they send me is trumped by google. Maybe this can lead to another topic. Is google traffic the only search traffic worth pursuing?

  11. Jason Neuman on October 21st, 2007

    Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.

    All traffic is worth pursuing - the more the better no matter how small the source maybe.

  12. Wedding-Master on October 22nd, 2007

    Thanks for the tips on ranking well.I will make use of it.

  13. Chris on October 23rd, 2007

    I disagree with the comment from API. I never really understood it, even though I keep hearing it(in webmaster forums). Just because you don’t get “a lot” of traffic from a source doesn’t mean you shouldn’t pursue it. Quality targeted traffic is good. Even if it’s just 1 hit a day.

  14. Todd on October 24th, 2007

    For SEO Search Engine Optimization, website should meet following criteria.

    Html analysis, Identification & Rectification of Html tags if any.
    Broken Link Analysis
    Site Structure Report including Complete Optimization of Java Script, Flash on Index Pages which hinder on High Ranking & Positioning.
    Creation of Meta Tags in conformity with Keywords & Site Content
    Re-writing of Rich & Keywords dense Site Contents Pages for search engines to find and rank site highly.
    We shall optimize the site up to keywords most relevant to the site supported by multiple keywords rich text links placement.
    Creation of Keyword Rich Alt-labels
    Creation of side & Footer links if needed.

  15. Mark on October 24th, 2007

    Meta tags play very important part in promoting website. The site should always have good title, keywords, descriptions to get indexed in various search engines.

  16. Martin SelfHelp on October 25th, 2007

    ok, this can help to improve se rankings, but whats the point of seo if your pages go to the supplemental index the next day? what can we do about this?

  17. Toronto SEO on October 30th, 2007

    As I m a SEO I can say you are absolutely correct.

  18. Doron K on December 7th, 2007

    Interesting, much of this goes well over my head though :(

    Any advice for my blog? Click my name above

  19. Jason Neuman on December 7th, 2007

    Doron

    Jason is away and back on the 13th of this month. Best to get advice from him and he will be going through all comments on his return.

    Kelly Neuman (The Wife)

  20. Futon-Matt on December 14th, 2007

    More great tips, thanks again for sharing.

    Matt

  21. Mtpa on May 13th, 2008

    Thanks so much for the basic seo tips. Basics are the more important things to take into consideration while starting seo.

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